The Vitamin E range received a fresh, updated look, along with new additions to its already popular lineup. The campaign concept centered around the message "Hydration, Boosted." The key benefits highlighted include replenishing the skin’s moisture and boosting hydration by 38% for eight hours—delivering a hydration experience unlike any other.
To add emotional depth to the campaign, we introduced motion to the refraction effects, showcasing a blend of intensity and playfulness that ties back to the hydration journey.
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Print & digital design for Vitamin E Campaign